Google Produces Ads for Mobiles in Japan
Well apparently, Google have started producing and distributing advertisements for mobile devices in Japan according to sources (thanks to jinBN for the hat tip) at Google’s Sales & Engineering office in Tokyo and in a official capcity, this was confirmed in a press statement about 3 days ago. But then, a day before the official press statement came out, a googler in the US let the cat out of the bag during an interview with Bloomberg which took place on April 6th at the CTIA Wireless 2006 trade show in Las Vegas — Deep Nishar, a Google product manager, was quoted as saying that “Mobile internet usage is fairly high” & that Google have had a fairly successful trial of mobile text ads in the country.
The new service is called Google Mobile Ads. Users can make phone calls to advertisers by clicking the “telephone” link shown in search results. It is the mobile version of AdWords, in which the ads displayed vary depending on the search keywords typed.
Coming to think about it, this is nothing but a mashup of Google’s Click to Call service and their Mobile & SMS Search services as well. Now this hasn’t been integrated into the Google Mobile Ads offering yet, but it just might be a possibility that Google Local will find its way into the mobile ad service. Now it sure makes sense as to why back in 2004, Google filed 2 patents which were published in Jan & March this year, one for serving up ads on mobile devices and another for serving up ads on Wireless hotspots.
Going back to Google Mobile Ads, well if you’re a prospective advertiser and interested in having your adverts displayed on mobile devices in Japan, go here to sign up.